Tesco Analysis Essay Example | Topics and Well Written Essays - 2750 words

Tesco Analysis - Essay Example At first an extensive background of the company is given, providing the data on the past of the corporation. Tesco walked through a considerable number of obstacles on its path with a single principle: price is the most considerable factor in retailing. While using 'pile it high, sell it cheap' strategy the firm has made its name on the three main notions: perfect use of online retailing, perfect meeting of customers' demands, and perfect pricing policy. More detail to these factors is given in the next part of the report. After that the report dwells on the market environment surrounding Tesco. Interestingly, another company that used strategy similar to Tesco is also a top retailer in its domestic market environment - it is Wal-Mart. The comparison between Tesco and Wal-Mart is drawn next. The report concludes with forecasting what strategic options Tesco will have in its nearest future. Tesco was founded in 1924. However, the real history of Tesco began in 1931 when the first store was opened. At first the company specialized only in food retailing, which already had some major players, e.g. Sainsbury - a leading company of that time. Despite many differences, such as family issues in controlling businesses both companies had similarities. Both Tesco and Sainsbury families were very influential, however unlike Sainsbury, where all the managerial control belonged to the family, Tesco always had non-family board of directors (Morelli 2004). At the same time, both Tesco and Sainsbury based their success on regional strategies placing their stores in highly concentrated South Western and South Eastern parts of England. In fact, this was one of the reasons of imperfect competition between these tow companies. Tesco became a public license company in 1949. The company has been noted for a rapid and effective use of its investors in compare with its competitors. While Sainsbury's growth was incremental through the use of retained earnings for investment in new stores (Williams 1994), Tesco has been known for the effective use of share floatation to gain the necessary capital for takeovers (Morelli 1996). Sainsbury became a public licensed company only 24 years later in 1973 - the unwillingness of the company to utilize leasing was one of the reasons why Tesco has become a new market-leading company. Meanwhile the industry of retailing was developing rapidly. Upcoming trends of those days were integrated supermarkets, allowing its customers to buy everything they need within one building and self-service, which granted lower expenditures on the retailing personnel. Later, "from the adoption of still larger superstores, computerisation, stock control systems and sub-contracting out of warehousing and distribution in the 1980s, the modem supermarket retailer has been prepared to rapidly develop new organizational approaches" (Morelli 2004, p. 771). Tesco began selling non food goods in 1964. Introducing innovative techniques, such as loyalty cards, banking services, one-stop shopping, etc. has also given Tesco some advantage, although all these methods were quickly imitated by other companies. Pricing was always one of the most important issues in retailing. Being similar among all the major players of the UK retailing industry, prices were hardly anyone's advantage. There were some ways to attract customers, though. For instance, one of

Stonehenge Essay Example | Topics and Well Written Essays - 1750 words

Stonehenge - Essay Example This book describes the questions and explains the answers, and situates them all within the relevant time periods. During the Renaissance, an answer was obtained for the question: What is Stonehenge In the Victorian period, scholars answered the question: By what kind of men The question of when Stonehenge was built was answered during the reign of the second Queen Elizabeth. One question, however, still remains unanswered: Why was Stonehenge built There are many theories - there always have been, and it is likely that there always will be - at least until the real truth is known. Stonehenge Complete takes the existing facts, compiles them, and attempts to explain them in a way that will educate and entertain readers, as they seek to decipher the mysteries of Stonehenge. Ever since the beginning of recorded British history, visitors to Stonehenge have tried to explain its origins and purpose. Their interpretations are shaped by their own experiences, and cultural and temporal influences. The author researches and reports on an extensive collection of these interpretations, and divides out the historical truths from the legends. The book is laid out chronologically, for the most part. Quite appropriately, it begins at the beginning. The first written record of Stonehenge, by the archdeacon of Lincoln, Henry of Huntingdon, dates back to 1130. The bishop, Alexander of Blois, commissioned him to write a history of England. Stonehenge figures prominently in this history, as it is named one of the country's marvels. Further evidence of Stonehenge's literary and historical popularity can be seen in extant writing from the Middle Ages and the Renaissance. Between the 14th and 16th centuries, the legend of Stonehenge and its creation became intertwined with the legend of King Arthur and the Knights of the Round Table. It was a popular story that flourished despite evidence to the contrary, and was put into verse in Edmund Spenser's "The Faerie Queene." Some dramatic representations of this connection exist in Thomas Rowley's 1620 play, "The Birth of Merlin" and John Galliard's 1734 musical pantomime, "Merlin, or the Devil of Stonehenge." Thus, Stonehenge became forever ingrained in the political and literary consciousn esses of the English people. For several hundred years it was believed that Merlin the Magician was responsible for creating the stones and setting them in place. Subsequent theories for the origins of the stones included: remnants of volcanic rock that were shot up from underground; solid masses that were thrown into place by the fluid earth's rotation; and even meteoric deposits from space which just so happened to fall into a particular pattern. This belief was held in the beginning of the 19th century. Modern geology has identified the true nature of the sarsen rock, but even it cannot explain just how Stonehenge came to be constructed in the way it was. In the eyes of the Renaissance thinkers, no one native to the British Isles could have been responsible for creating such a magnificent structure. At one time or another, the Romans, a mythical race of giants, the Dutch, and the Phoenicians were all considered to be possible originators of the ancient construction site. In the mid-1600s, when John Aubrey